Great Moments in Marketing
Market Forecasting anecdotes...
Theoretically, television may be feasible, but I consider it an impossibility -- a development which we should waste little time dreaming about. (Lee de Forest, 1926, inventor)
The chairman of the board for IBM in 1943 said,
I think there is a world market for about five computers. (Thomas J. Watson, 1943, Chairman of the Board of IBM)
A recording company expert said in 1962,
“We don’t think the Beatles will do anything in their market. Guitar groups are on their way out.”