Great Moments in Marketing

Market Forecasting anecdotes...

Theoretically, television may be feasible, but I consider it an impossibility -- a development which we should waste little time dreaming about. (Lee de Forest, 1926, inventor)

The chairman of the board for IBM in 1943 said,
I think there is a world market for about five computers. (Thomas J. Watson, 1943, Chairman of the Board of IBM)

A recording company expert said in 1962,
“We don’t think the Beatles will do anything in their market. Guitar groups are on their way out.”

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